Google Local Business Center

As I learn more about web strategy, I question why companies do not use certain services, applications, or features available.  One of the biggest head scratchers is the non-use of Google Local Business Center.  This is a totally free service that just makes your business website look more important and more professional in Google's search results.

All you have to do is enter the address, phone number, and category of you business.  Then, select from a several options to let a customer get a quick glimpse of your business from a search results.  Things like payment options, hours of business, photos, videos, and other specifically stated information.  I feel business hours alone should be boost because I find myself frequently looking for hours of a business only to dig around on their website and ending up calling, which is a very frustrating process.

Google Local Business Center is a no-brainer if you want to get more search exposure for your business on Google.  And, Google even provides a short video succinctly detailing how the service works and how easy it is to get setup.