Managing The Edge Podcasts

One of my major reasons to start a blog is to learn and practice how to run a website and I figure a blog is a cheap and easy place to start.  It is also a place where I can journal my quest for learning the web in a much deeper fashion than I already do.  This will also serve as a place to practice using all the great tools available (especially Google’s)  to optimize and monitor a website.

In this quest for getting a deeper understanding for the web, I ran across a series of podcasts called Managing the Edge with hosts Doug Mitchell of createWOWmedia and Andy Brudtkuhl of 48web. These guyes produce a new podcast on a weekly basis and now have 24 podcasts available to download (as of typing this post) where they have in-depth discussions of aspects of running a successful website such as optimization, pay per click advertsing, and using Twitter for business.

I have been listening for about six months and have listened to most of the podcasts now. All of podcasts have been informative, but in my opinion the podcast really started to get good around the 19th episode discussing Local Search Optimization.  In this episode Andy and Doug go in-depth about how to make your business visible in the most relevant searches within Google along with Google’s Local Business Center.  I have read books and read blog posts regarding this same thing and they are not as simplified and in-depth as this podcast.  Very impressive.

This is just one example, but the podcast is getting progressively getting better and now they are bringing in guest experts to enhance the podcast and infuse knowledge and expertise of the topic.  The most recent podcast (The Best PayPerClick and AdWords Podcast You’ll Ever Listen To) is a great example of how they have evolved and a must listen if you are interested in learning about PPC campaigns and Google AdWords.  I have listened multiple times now just to make sure I get all the nuggets from that podcast.

I realize this is not the only source of information on running websites, but I feel it is the best I have run across.  Check it out when you have a chance, I am sure there is something that you do not already have a firm grasp on.